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Tips to promote your Wordpress Developed Website


Whenever anybody creates a website or start a business they have to promote it. And for website promotions Digital Marketing is one of the main components that have to be taken care of when it comes to traffic generation. You can ask your WordPress developer to implement relevant tools to increase and manage the traffic for your website.

SEO Ranking

What can be more good than being in top searches for a relevant keyword? Search engine optimization helps you keep check on your ranking on the search engine pages. It also helps you choose relevant keywords to get top-ranked in organic ranking.

For this, you can ask your Wordpress developer to install an SEO-friendly theme to your WordPress site at the time of development because it can help in increasing the visibility of your website and you would not like to mess around with your website once it is fully developed.

Other than SEO-friendly theme, you can get your site featured with SEO-friendly tools like plugins which are specially built for traffic generation and its management. Or you can ask your WordPress developer to built a customized plugin for your website to make it look unique.

Some Wordpress plugins- YoastSEO, google keyword planner, etc

Useful Content and Images

The content is a real master for the traction of traffic to your website. It can either make or break your site. You can attract visitors by any means but to make them stay and keep them engaged on your site, you need to have good knowledgeable, relevant and useful content. For this, you can hire WordPress developer to design a dynamic layout for your website.

Marketing through Social media

Another effective way to promote your site, Nowadays almost every person is using social media platforms this or that way to stay connected with society. And there’s no good way than this to reach the maximum amount of people.

One of the ways is to let the visitors of your site share your site pages with their social circle. This can be done by posting shareable articles that help your blogs to reach out to a larger amount of people which can generate traffic to your site.

Another is creating a social media profile for your business website. This is also a very effective way to attract traffic from social media

Some Social Media tools- OnlyWire, All on one auto social marketing, etc

Backlinks and Referral traffic

Interlinking and backlinking can make your site more relevant, contentful and useful in the eyes of search engines.

What you have to do is get other sites to recommend your sites by providing a backlink of your website. Once a visitor becomes a fan of your content they will be referring your site to their circle as well.

Marketing by Newsletter or Email

Email marketing includes letting your visitors or users know about the offers through promotional emails. This can be done by giving your visitors an option to subscribe to your website. Or you can provide the targeted visitors a call to action button through promotional emails so that they can be directed to your website.

All you have to take care of in this marketing is spam emailing. Nobody likes receiving spam emails in their inbox and this can be sorted by opt-in emailing which is nothing but a feature that allows a receiver to select if he wants to receive the email or not.

In Conclusion-

Traffic is the most desired factor for any website. Nobody wants to get their efforts either be time or money washed away. I would suggest you hire a WordPress developer to help you choose and



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WordPress Site Search and How to Improve Default Search Algorithm


Site search is a vital aspect of your WordPress site as it helps your audience to find the relevant content they are looking for. Whether you are using WordPress for blogging, e-Commerce, or any other purpose enhancing in-site search ability helps you to increase usability at users’ end.


 

You can easily increase users’ time spent on website only if you have a good site search. Though you may be a startup, to improve your WordPress site search will be helpful in your coming future too.

Over the past years, the built-in search functionality of WordPress core has come a long way. However, when you start growing in terms of products or web traffic, complex site will definitely dissatisfy your audience. But you don’t need to worry about it all as there are many ways to improve WordPress site search, fortunately.


 

In this article, I’ll take you through different approaches that you can consider to enhance the default WordPress Search function. Let’s get started below:-


 

Empowering Site Search

If you run a blog site on WordPress, you must be dealing with an abundance of content. That means you should opt for an improved search algorithm for your site search. You can understand an algorithm better in terms of a process that is helpful in locating a specific piece of information depending upon set parameters.

To empower site search on WordPress, you can add a Google search bar that inherits the fundamentals of Google search technology. Here, you will get the following:-

  • Auto-complete, Synonyms, Promotions, and Refinements

  •  

You can also adjust the color scheme and size of your search bar to stay aesthetic for your site. For more information regarding its implementation, you can consider taking Wordpress CMS development services.


 

Faceted Search Implementation

Faceted Search or Faceted navigation on your WordPress site refers to a mode of accessing data of your site based on a specific category from a huge database. It comes handy for those merchants who are dealing with large catalogs of heavily-categorized content pieces on their WordPress site.


 

One of the obvious examples is an e-Commerce site. However, any kind of website containing a plethora of categories falls under Faceted search requirements.


 

The best plugins to implement Faceted search on your WordPress site includes Search & Filter, Scifi Facets, FacetWP, and WP Advanced Search. These names are just examples from my personal research. You can always look for the one that complements your needs.

No matter which method you choose to improve WordPress site search. But it is quite important to track your searches. This will take place at the back-end of your WordPress site. With the help of Google Analytics, you can easily track your visitors and know how they are utilizing search on your WordPress site.


 

Such tracking helps you to analyze the UX in context with your in-site search and further, provides you insights into the type of site facility they are looking for on your WordPress Site. So, this way you can improve accordingly with the most effective method.


 

For instance, you can adjust the tracking parameters of the audience on how it is searching after you have refined the category choices for them.


 

NOTE- To use Google Analytic and complete the whole procedure, you need to create a Google Analytic account first.


 

To WRAP IT UP

Search is a crucial tool for almost every website and so do for your WordPress blog. Thus, you should always be keen on improving the in-built WordPress search for more and more enhanced UX.


 


 



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Ways to Speed up the Performance of CakePHP


PHP web development is highly in trend nowadays. PHP is the general purpose programming language that offers numerous frameworks to develop a website. CakePHP is one of the most reliable frameworks of which is used by most of the developers for developing a website. This framework of PHP is best in terms of support and security. But the most common issue that arises while working with this framework is the issue of speed. In this article, we would further discuss some of the ways for improving the speed and performance of the CakePHP framework.


 

However, if you are confused about choosing the most suitable framework for your web development project, then it is advisable that you should choose CakePHP framework. There are so many benefits of using this framework. Qdexi technology is the well-recognized company that can provide you CakePHP development service at very reasonable prices. The expert developers of this website can help you develop a dynamic website using the CakePHP framework.


 

Tips That can Enhance the Speed of Your CakePHP Performance

Update it to the latest version: If you want to derive maximum and optimum results of from your CakePHP framework, then you must update it to the latest version available. The updated and latest version always delivers enriched results. When you update the version you would be able to witness the improved and increased speed in its functionality. It would take less loading time. There would be numerous new features available in the new version of this framework.


 

Default Debug option in CakePHP: You must disable the Debug option while using the CakePHP. It helps in protecting the site from the loading time. It also eliminates the unnecessary and error messages that appear when a new request comes to the project.


 

Use Ngnix over Apache: Ngnix is the most useful server for all the projects that are running CakePHP framework. It also helps in optimizing the CakePHP from heavy web traffic. The developers use ngnix, while working on CakePHP framework. It is extremely good and reliable, plus, it consumes very less memory. It also has in-built features which handle speed issues perfectly.


 

Memory-based Caching: It is the best way to increase the speed of CakePHP. Whenever an issue arises, the PHP opens related files to it and it automatically decodes it to deliver accurate results. This method uses a lot of memory space which affects the loading speed of the site. So it is better to access information from the memory space. It would save the space on your website which would automatically result in high speed of the website.

 



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Browser Cache Warning How to Leverage Browser Caching in WordPress


Ever noticed a ‘Leverage Browser Caching’ warning in Google Analytics test of your WordPress site?

If yes, this article is worth your reading. First, let’s understand what is a Browser cache?


 

We all must have heard about word ‘cache’ like it is a practice of storing information for the later use. A browser cache also works this way.


 

Whenever a user visits your WordPress site, browsers tend to store some pieces of information on hard drive of system. For instance, information like HTML, Images, JavaScript, etc. are being saved. All the information stored includes static assets that don’t change for every different user visit.


 

This method helps to cut down on the consumption of bandwidth by your web server and reduces the server load as well.


 

Whenever you check your WordPress site for speed performance related optimization, you must have encountered with Fixing “Leverage browser caching” as shown above. You should not be avoiding this warning as it can slow down your overall website performance to a great extent.


 

How can you leverage Browser Caching in WordPress?


 

When it comes to leverage browser caching in WordPress, there are different scenarios that you need to consider. For e.g., if your web server is not properly configured, you can get this error in the performance test. The other option can be possible for other 3rd party scripts returning this warning.


 

So, you need to see the options in regards to your website. However, some common best practices involved are as follows:


 

Using Plugin


 

To address this issue directly, you can opt for WordPress plugin from its store. Having to mention, ‘Leverage Browser Caching’ is the best option to make. You can also hire Wordpress plugin developer to build customized plugins to address this issue.


 

With over 30,000+ active installations, Leverage browser caching plugin is marking a huge impact amongst the retailers. Some core benefits of using this plugin are,

- speed up website,

- stores web data for every visitor,

- saves website server bandwidth,

- decrease server load,

  • cuts down on HTTP requests.


 

You can simply download and upload it via WordPress dashboard. Once the installation is done simply activate it and your job is done.


 

NOTE- I don’t intend to promote any product by mentioning this plugin here. It is just an illustration based on popularity of this plugin.

Apart from choosing a plugin, you can also perform some manual tweaks in your WordPress site as discussed below:-


 

Set expiry time of resources


 

Expire headers are sometimes the cause behind browser cache warnings. Where we tend to forget mentioning the expiration of cacheable resources.

To cut down on browser cache, you can simply set the expiry time of CSS files and images, etc. You can achieve it while slightly modifying your .htaccess file. You can find this file in hosting servers’ root.


 

Simply change the expire headers, it will ultimately boost the overall website performance. You can also hire an expert WordPress developer encode the instructions in .htaccess file to set a different expiry time for different files.


 

Mentioning or changing expiry date is just an example whereas you can change the file types as well, depending on your needs.


 

FINAL WORDS


 

Browser cache warning in WordPress is a serious issue that needs your priority while fixing site performance. Fixing such issues really come handy while aiming for great website.



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THE IMPORTANT SIGNIFICANCE OF GRAPHIC DESIGN IN VENTURE


It’s secure to say that we’re all alert graphic design is wished in most organizations. Although do we honestly comprehend the significance of graphic design in business?

If you trust that your venture can exist without enthralling communications, think again.

In one way or another, you’ll require to visually convey your product or service’s aspects, advantages, and differentiators to your target prospects and consumers.

Google defines Graphic Design as ‘the art or skill of merging text and pictures in advertisements, magazines, or books.’ We feel that’s far too indistinct and ignores to state the worth that design adds to a venture.

According to Top Graphic Design Companies in Mumbai, there are many ways to aid you develop and revamp your venture by using well thought-out design in the right channels. Check out our two expert bits of advice on how to fruitfully absorb visual communications into your brand to fully comprehend the significance of graphic design in business today.

1.  CUSTOM LOGO

A custom logo develops trustworthiness, generates brand identification, and strictly positions your firm within the marketplace. While there are many elements to developing an effective logo and visual identity, a major impact on your logo’s triumph is its color palette. Your brand’s choice of color plan is one of the most important in deciding how the public may explain your business. If you’ve heard of color theory, you may know that particular color combinations generate unique perceptions and evoke emotions. Inspecting the market trends in your industry and comprehending what colors your customers answer to, may make all the difference.

2.  ADVERTISING

Contemplating the psychological impacts that your branding has on prospects, your advertisements require obeying a similar set of guidelines. Among a sea of expertly-designed ads, a badly designed advert will effortlessly become ignored as noise. The opportunities that your ad will transform prospects without a hero image, strong graphic factors and a clear call to action are slim. In advertising, or in any form of print or digital interactions, your brand’s quintessence says louder than words.

Are you looking for Graphic Design Services UK or are you looking for a graphic design agency in Mumbai? STZ Soft help your visitors understand effectively and get to know your business very quickly and also provides cost-productive and economical logo design services, UK.



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