Whenever anybody creates a website or start a business they have to promote it. And for website promotions Digital Marketing is one of the main components that have to be taken care of when it comes to traffic generation. You can ask your WordPress developer to implement relevant tools to increase and manage the traffic for your website.
What can be more good than being in top searches for a relevant keyword? Search engine optimization helps you keep check on your ranking on the search engine pages. It also helps you choose relevant keywords to get top-ranked in organic ranking.
For this, you can ask your Wordpress developer to install an SEO-friendly theme to your WordPress site at the time of development because it can help in increasing the visibility of your website and you would not like to mess around with your website once it is fully developed.
Other than SEO-friendly theme, you can get your site featured with SEO-friendly tools like plugins which are specially built for traffic generation and its management. Or you can ask your WordPress developer to built a customized plugin for your website to make it look unique.
Some Wordpress plugins- YoastSEO, google keyword planner, etc
Useful Content and Images
The content is a real master for the traction of traffic to your website. It can either make or break your site. You can attract visitors by any means but to make them stay and keep them engaged on your site, you need to have good knowledgeable, relevant and useful content. For this, you can hire WordPress developer to design a dynamic layout for your website.
Marketing through Social media
Another effective way to promote your site, Nowadays almost every person is using social media platforms this or that way to stay connected with society. And there’s no good way than this to reach the maximum amount of people.
One of the ways is to let the visitors of your site share your site pages with their social circle. This can be done by posting shareable articles that help your blogs to reach out to a larger amount of people which can generate traffic to your site.
Another is creating a social media profile for your business website. This is also a very effective way to attract traffic from social media
Some Social Media tools- OnlyWire, All on one auto social marketing, etc
Backlinks and Referral traffic
Interlinking and backlinking can make your site more relevant, contentful and useful in the eyes of search engines.
What you have to do is get other sites to recommend your sites by providing a backlink of your website. Once a visitor becomes a fan of your content they will be referring your site to their circle as well.
Marketing by Newsletter or Email
Email marketing includes letting your visitors or users know about the offers through promotional emails. This can be done by giving your visitors an option to subscribe to your website. Or you can provide the targeted visitors a call to action button through promotional emails so that they can be directed to your website.
All you have to take care of in this marketing is spam emailing. Nobody likes receiving spam emails in their inbox and this can be sorted by opt-in emailing which is nothing but a feature that allows a receiver to select if he wants to receive the email or not.
Traffic is the most desired factor for any website. Nobody wants to get their efforts either be time or money washed away. I would suggest you hire a WordPress developer to help you choose and