On a similar point healthcare is also moving fast in its use of popular chat platforms and social media to ease the access of immediate healthcare requirements.
The increasing number of users of smartphones, tablets and mobile apps is seen as a promising scenario for the development of healthcare marketing. WhatsApp has now created a niche for itself among the healthcare professionals who look forward to using this app to alert the clients and members of the general public regarding certain healthcare news and information which they can have access to.
Being cost-efficient and fast it has the propensity to facilitate clinical communications, enhancing learning and improving patient care while preserving their privacy. The patient’s performance and report details can be exchanged without any privacy issues with its end-to-end encryption that ensures privacy.
Literature on the use of WhatsApp in healthcare shows its importance in interdepartmental and interdepartmental correspondence regarding patients’ reports. With Wi-Fi connectivity turning cheaper and ubiquitous, doctors remain connected on such chat platforms for important and quick clinical or non-clinical discussions.
WhatsApp is a platform where people regardless of their footing participate in a discussion contributing their ideas. Many who participated in a survey conducted by Johnston et al. related to the usage of this app said that they felt WhatsApp “flattens hierarchy” by enabling students, residents and experienced consultant to be on the same chat platform.
It is also acknowledged that WhatsApp is a great boon to the developing nations striding poverty and development, as it is freely available, cheap and ensures protection through two-layered password, the screen lock and the app lock. The app aids in surpassing geographical boundaries in seeking primary level of treatment which includes diagnosis.
WhatsApp is widely used by dentists, physicians, hygienists and patients who post images