In this age, we are bombarded with a lot of information. If you are in the habit of educating people, if you think that you have the necessary skills that will help other people know the information that you have, then it is the right time to start a blog. Blogging is one of the most effective ways of dispersing information. As a web design company we know it.
There are people who blog to educate others, there are some who write quality blog posts for recognition and of course there are some who write heavily to get traffic and to sell products. Whatever aim you have to write a blog post, there are some key elements that you should keep in mind. While it is fairly easy to start a blog however to get a ton of visitors and to monetise that blog is on the different level altogether.
Let's read on to find out how we can improve our blog writing and posting skills to get the best benefits out of them.
1. Write quality content : I know this is cliched but content is the king. There is no doubt about it and no two ways about that statement. Whether you infuse your blog with images or videos or funny GIFS, it won't help if your content isn't delivering to the expectations people have of it. If somebody is visiting your blog and reading your post, they have a pre-qualified notion of gaining some valuable information. If you don't have quality in your blog post and are falling short of it, then nothing else will help gain traction.
2. Being consistent : Yes, this sounds easy. How many times did you sit down to write that blog post but life came in between? There are times when you have the best ideas and want to put them on paper immediately however other times that excitement doesn't seem to hold up very often. I understand that is very normal and very human but the difference between a decent blogger and a great blogger is the consistency in the outputs of the posts. If you are great at writing and can write even one post every day, then stick with it. Even one post a day means 30 blog posts each month, which is quite a good number.
3. Promote your blog : So you have been writing blog posts for quite some time but not getting enough traffic? This sounds very familiar and is a story that gets repeated by far too many bloggers as well. It is an erroneous belief that writing blog posts will automatically get you free traffic. No, it isn't the case any longer. There's far too much competition so if you want to stand out from the rest of the crowd, you have do some real marketing work. Promoting your blog is one of the best ways to get more traffic. You can post them in relevant groups, on social media and even guest post on somebody else's website. This will not only help in spreading your post but also get you recognition.
4. Do some S.E.O : After putting in hours of hard-work you definitely want to get some free traffic. Search engines are good at understanding content and then channel relevant traffic to your website if they find it worthwhile. While it is important that you write well however you should also optimize your blog posts (or rather any online piece of content) for the various search engines. This will help them in determining what your blog is all about as well reward you with better search engine rankings. Keep in mind though that any negative or spammy tactics are clearly frowned upon and will only result your blog rankings to tank or go off the grid completely. SEO companies can help with that.