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Digital Marketing strategy for Rare Niche Highly Segmented Marketplace


Our business is connecting creative professional with B2B brands.
When we started, we were super niche and it was hard to get sales enablement materials for our reps and even convince companies to do content marketing. We sold mostly to very niche players and very small businesses. So, here's a few tactics that almost always work for niche/highly segmented customer acquisition, and all of them served us well:
 
Start by faking the supply side 
When we started, there was no supply side for content creators, so we had to fake it. I'd say that probably 50% of the first 1k content pieces created for our customers early on were written by either me or one of my co founders.
 
Market to the supply side
Then market to the supply side, pitching the demand you have. Once we started getting the initial growth on the demand side, we started doing marketing for the supply side. We were looking for content creators, so we started a blog on how to create content better. Once people subscribed to our newsletter, we'd pitch them that we'd have several customers looking for creatives just like them.
 
Create a Demand and own it
For Demand, own the industry research/publication. When we started our content marketing company in Brazil, very few people talked about content marketing. There was no content, and no data. So to generate demand, we created a blog evangelizing content marketing. And then we interviewed 2k marketers to understand what content marketing meant to them. This helped us understand the market and create the annual research of the industry. I'd dare to say that today, almost 5 years later, Content Marketing here is almost mainstream.
 
Meet with people with challenges you are trying to fix
Events & Speaking gigs: Get these people in the same room! Even if it's a small meetup, it always works to put people with similar challenges together.
 
Acquire New Customers
Outbound/ABM/Data driven customer acquisition. Look for industry lists, rich data and try to get in front of your niche with laser focused, relevant messages. Build powerful, niche stories that resonate with a few but great potential leads.
Referral Programs: In a same industry, almost everybody knows each other. Leverage that;
 
Partner with your Businesses selling other products with your target Company
Co-marketing & co-selling: Find partners that sell different products to the same customer and grow together.
 

Tsum Valley Offers rare Glimpse into Tibetan Culture


Tsum Valley

Tsum valley, Nepal – Tibet may be part of China but the Tibetan culture continues undisturbed in a forgotten valley in Nepal. Nestled between the high mountains of the Himalayas, a people continue to live as they have for hundreds of years and the Tsum Valley is a land that time seems to have forgotten. Even the name “Tsum” means “separated” in the Tibetan language.

 

There are no roads that lead into the region. This is why Tsum valley trekking is one of the best destinations who loves a peaceful place. The only entrances are along the river (Khola) and it cuts through the heart of the Tsum Valley. The Syar Khola bisects the valley, leaving the valley only through a narrow gorge so far.

Here, the people practice Tibetan Buddhism as they have done for centuries. There are 14 Buddhist monasteries that dot the valley and the mountainsides. The devotion of the people to their ancient ways remains solid as they honor the Dalai Lama in this unique form of Buddhism.

 

Few visitors have penetrated this place, where no electricity (except some solar power) and much less internet. In fact, there was building some mini hydropower but the power gets off by the flood. However, it was closed to outsiders until 2008. Even today, it has very few visitors. The area is difficult to reach, and can only be done on foot. While less than 200 kilometers from the capital city of Kathmandu, it might as well be another world. And, it really is.

 

Tsum Valley Environmental

Children with dirty faces play amongst the farm animals and the women work to make butter tea, a thick tea that is served hot in the homes. The men farm and enjoy whiskey, one of the few items from outside that comes regularly by donkey & Yak trains into the villages.

 

Large glaciers flank the northern perimeter while the white mountain peaks break the blueness of the autumn sky. Monks inhabit monasteries and caves that date back over 1000 years and the people here don’t kill animals. They will only eat the meat of what has died. As a result, the wild animals show no fear of man. Lemurs, yaks and other animals freely roam the region, easily mixing with the human population.

 

The region has its problems because of most of the children don’t go to school because of the poverty of the families. “When asked why they don’t send their children to school, the parents will tell you that they need the children at home to help with the farm, “Life is hard for these people.”

 

Life has always been hard for the Tibetan people, who have found a way to survive in a hostile environment. The farmland is scarce in this part of the world but this valley has provided food since their arrival well before the 10th century A.D. It is a green valley surrounded by rock and mountain.

 

Tsum Valley Trekking

A journey into this region is better a minimum of 15 days of trekking. The area is now beginning to develop some tea shops for visitors. Most of the tea shops are in private homes, which provides food and lodging for trekkers. The arrival of visitors will benefit the area economically.

 

The presence of trekkers will not harm the Tibetan’s way of life. You can find the similar tradition of Tibetan in Upper Mustang trek also. In Tsum, Very few trekkers will make the difficult journey overland into the region but those who do will come away with an experience of a lifetime. They will step back in time to see the people of Tibet. “High mountain peaks, waterfalls, and the valley’s own eco-system will impress and amaze all visitors who dare to take this adventure “There’s no place quite like this in Nepal.”

 

The area is open for most of the year, although the rainy season (June to early September) and usually will discourage most people from making the trek. Still, each season offers a different glimpse into this forgotten valley.

 

The first Buddhist person came into Tsum valley who was Guru Rimpoche (Milarepa), who meditated in the different caves, and which became as holy points as monasteries.

 

And mentioned the Nunnery Monasteries (Rachen Gunmpa, Mu Gumba, and Gumba Lungdung are the main monasteries.

There are very few companies that will take trekkers into Tsum valley. We are (Nepal Kailash Trekking) one of them.”

 



Food Antioxidants Market Concentration Rate and Development Trend 2022


Food antioxidants are responsible for longer shelf life of food items and prevention of rancidity. Rise in consumption of processed food, high purchasing power integrated with longer shelf life of food leads to the growing demand of food antioxidants on a global scale. Antioxidants are mainly found in fruits and vegetables with major health benefits. Oxidation can nearly damage a DNA cell resulting in malfunctioning leading to cancer, antioxidants on contrary fights significantly against oxidation and other severe diseases. 

 

Browse Full Research Report @ https://www.millioninsights.com/industry-reports/food-antioxidants-market

 

The market witnesses a growing demand due to growing awareness among consumers that are related to healthier choices and due to which the market for natural antioxidants gains much attention. In the developed countries, mostly the emphasis is on the additional benefits to human health and there has been growing a stronger focus on natural antioxidants among the masses in the developed countries. Moreover, there are improvements in the supply cycle of antioxidant producers that are engaged in a vertical integration to encounter the growing demand of the food processing industry.

 

The driving factors responsible for the growth of food antioxidants market include busier and sedentary lifestyle, rise in disposable income and availability of packed foods have led to the demand for food antioxidants market. However, the higher costs of natural antioxidants limit the application for food manufacturers to opt-out for synthetic antioxidants. On the basis of type, the global Food Antioxidants Market is segmented into natural antioxidants and synthetic antioxidants. On the basis of application, the global food antioxidants market is segmented into fats and oils, prepared foods, prepared meat & poultry, beverages, bakery & confectionery, seafood, chewing gum, infant milk formula, mayo, tea & coffee. On the basis of form, the global food antioxidants market is segmented into dry and liquid form. On the basis of mode of source, the global Food Antioxidants Market is segmented into fruits & vegetables, oils, nuts & seeds, spices & herbs, petroleum and gallic acid. On the basis of geographic segmentation, the global food antioxidants market spans North America, Latin America, Europe, Asia Pacific, Middle-East and Africa.

 

Request Sample Copy of this Market Research @ https://www.millioninsights.com/industry-reports/food-antioxidants-market/request-sample

 

APAC regions dominate the global market owing to fertility of the market and availability of strong consumer base. Synthetic antioxidants are likely to remain a strong segment in the APAC regions. North America is a lucrative market for food antioxidants too, owing to growing consumer awareness and availability of health-conscious customer base. The key players in the global food antioxidants market include Archer Daniels Midland company, BASF S.E., Camlin Fine Sciences, EI Du pont De Nemours & Co, Eastman Chemicals, Kalsec Inc, Naturex S.A and Vitablend Nederland B.V.

 

Market Segment:

 

This report studies Food Antioxidants in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with capacity, production, price, revenue and market share for each manufacturer, covering

• E.I. Du Pont De Nemours

• BASF SE

• Archer Daniels Midland

• Koninklijke DSM N.V.

• Eastman Chemical

• Frutarom

• Barentz Group

• Camlin Fine Sciences

• Kalsec

• Kemin industries

 

Market Segment by Regions, this report splits Global into several key Regions, with production, consumption, revenue, market share and growth rate of Food Antioxidants in these regions, from 2012 to 2022 (forecast), like

• North America

• Europe

• China

• Japan

• Southeast Asia

• India

 

Split by product type, with production, revenue, price, market share and growth rate of each type, can be divided into

• Dry

• Liquid

 

Split by application, this report focuses on consumption, market share and growth rate of Food Antioxidants in each application, can be divided into

• Fats & Oils

• Prepared Foods/Meat/Poultry

• Beverages

 

See More Reports of this Category by Million Insights @ https://www.millioninsights.com/industry/food-and-beverage

 

Get in touch

At Million Insights, we work with the aim to reach the highest levels of customer satisfaction. Our representatives strive to understand diverse client requirements and cater to the same with the most innovative and functional solutions.

 

Contact Details:

Ryan Manuel

Research Support Specialist

Office No. 302, 3rd Floor, Manikchand Galleria,

Model Colony, Shivaji Nagar, Pune, MH, 411016 India

Phone: 91-20-65300184

Email: sales@millioninsights.com



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Fermented Ingredients Market Capacity and Outlook 2022


Fermentation is the natural process of controlling yeast and bacteria and imbibes a trait of modifying food to attain the desired product. Fermentation is a process of converting carbohydrates, such as sugar or starch with the produce being an acid or alcohol. This catalytic conversion is the brain behind simulation of energy.  Growth in bio-ethanol and antibiotics industries coupled with increasing awareness of customers to quality fermented food ingredients is accountable to market growth. Beer, yoghurt, wine and the other food products such as cheese, idly, dosa, olives, and bread are the products of fermentation taking shape. The factors favoring fermentation ingredients market is to achieve the objective of fermentation of food products via the indigenous process of fermentation.

 

Browse Full Research Report @ https://www.millioninsights.com/industry-reports/fermented-ingredients-market

 

Fermented ingredients increase the shelf-life of products by changing the quality and acceptability of end product resulting in more palatable, nutritious, and wholesome food. Fermented ingredients market is boosted by its application in industries viz: alcohol, food, beverages, and pharmaceuticals and the properties of fermented products lend themselves to the profitability in the industrial sector. As such, better output, low cost, and natural structure are ensured Furthermore, increasing demand and consumption of alcohol is one of the driving factors to growth in Fermented Ingredients Market. Fermented Ingredients are congenial for the health as the formation of fermented fibers and starch in the lower gastrointestinal tract has many benefits conducive to good health. Fermentation also helps in eradicating anti- nutrients such as physic acid and excessive production of photo nutrients. Increasing awareness regarding technicalities involved in fermentation process and the technology assists in the process of fermentation have caused an upswing in the fermented ingredients market.

 

Segmentation of fermented ingredients market by type comprises Amino Acids, Organic Acids, biogas, polymers, vitamins, and industrial enzymes. Segmentation by Application includes food and beverages, feed, pharmaceuticals and paper. By form, the classification extends to dry and liquid. By region, classification is divided between North America, Europe, Asia Pacific, MEA and Latin America. The polymer segment is anticipated to grow at highest CAGR owing to increased mobility of polysaccharides across various commercial applications such as stabilization of foods and production of various industries and chemical compounds. Advanced amino acids and enzymes employed in personal care applications contribute to the enhanced features of personal care products and a consequent thrust in the fermented ingredients market in personal industry.

 

Request Sample Copy of this Market Research @ https://www.millioninsights.com/industry-reports/fermented-ingredients-market/request-sample

 

Furthermore, fermented ingredients find an extensive use in personal care products owing to economy and enhanced features offered by fermented ingredients. Asia Pacific region with densely populated countries such as India and China is the natural driver to the fermented ingredients market and a growing tendency for high-quality personal care products favors high market growth in Asia Pacific.  Asia Pacific, on account of displaying affinity towards personal care products with health benefits, is projected to witness an unlimited growth in this segment.

 

As per news article dated Mar 2015, fermented ingredients used in skin care alleviate dry skin, scars arising from pigmentation and effects of aging. The ingredients include ingredients such as bamboo sap, red clover, hibiscus, snow lotus and fruit water fermented for over a year under suitable temperature conditions to produce active ingredients that enhance the skin-texture. Key industries in fermented ingredients market include Chr Hansen, Angel Yeast Co Ltd, Koninklijke DSM NV, E.I DuPont de Nemours and Co.

 

See More Reports of this Category by Million Insights @ https://www.millioninsights.com/industry/food-ingredients

 

Market Segment:

 

Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Fermented Ingredients in these regions, from 2012 to 2022 (forecast), covering

• North America

• Europe

• China

• Japan

• Southeast Asia

• India

 

Global Fermented Ingredients market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players including

• Dupont

• Ajinomoto Corporation Inc.

• Koninklijke DSM N.V.

• CHR. Hansen A/S

• BASF SE

• Lallemand Inc.

• Angelyeast Co., Ltd.

• Dohler Group

• Cargill, Incorporated

• Lonza

 

On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into

• Amino Acids

• Organic Acids

• Biogas

• Polymers

• Vitamins

• Industrial Enzymes

 

On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate of Fermented Ingredients for each application, including

• Food & Beverages

• Feed

• Pharmaceuticals

• Paper

 

Get in touch

At Million Insights, we work with the aim to reach the highest levels of customer satisfaction. Our representatives strive to understand diverse client requirements and cater to the same with the most innovative and functional solutions.

 

Contact Details:

Ryan Manuel

Research Support Specialist

Office No. 302, 3rd Floor, Manikchand Galleria,

Model Colony, Shivaji Nagar, Pune, MH, 411016 India

Phone: 91-20-65300184

Email: sales@millioninsights.com



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How Does It Feel When You Need a Root Canal?


Are you suffering from extreme tooth pain caused by a bad infection or severe tooth decay? Perhaps you may need a root canal therapy. A root canal is a dental treatment that aims to repair a damaged tooth, saving it in the process so it does not have to be extracted. This procedure is called as such because it involves cleaning out the tooth’s internal canals that extend to the tooth root.

At the core of the tooth is a soft pulp called dental pulp, which holds nerves, connective tissue and blood vessels that are all vulnerable to infection. If a tooth is damaged, bacteria can enter through the cracked tooth and reach the pulp. Bacteria can lead cause the death of the dental pulp, which will then lead to bone loss and loss of the entire tooth.

Root canals have had a reputation of being faithful, but modern anesthetics have significantly advanced in the last few years, so most procedures are now pain-free. In fact, having a decaying or infected tooth is more painful than getting a root canal treatment. It has now become comparable to getting a dental filling placement. So what are the signs that you need a root canal?

· Crack, chip or hole in the tooth

· Significant toothache when chewing or putting pressure on the tooth

· Swelling or tenderness in the surrounding gum area

· Swelling around the neck or face

· Lesion or abscess formation on the surrounding gum area, like a blister or small pimple

· Serious and lasting pain or sensitivity in the tooth when exposed to cold or hot food items

· Discoloration or darkening of the tooth

If you notice any of the above symptoms, it is important that you contact your dentist immediately. Explain your symptoms to the clinic staff and make arrangements to come right away. Depending on the severity of your symptoms, you might be recommended for emergency care. In the meantime, you alleviate the swelling and soothe the pain by applying an ice pack outside your jaw.

When you come in for your appointment, the dentist will examine the tooth and take x-rays to diagnose the cause of the problem. From here, the dentist can determine the best course of action. He can recommended root canal therapy or a different procedure. In some cases, you can be referred to an endodontic who can treat nerve damage on the teeth.

You Can also read our cosmetic dentist article Click Here- How Often Do Fillings need to be Replaced?



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