The success of your Aussie ecommerce website will depend on how healthily it can grow over the years. The Australian market is shifting towards online purchases, following a global trend. So the opportunities are there for e-businesses to succeed. The challenge will be managing the growth in a desirable manner. As an ecommerce website owner, if you are in the “growth hack” phase, read below for several tips to initiating and managing growth and scaling in a strategic and smart manner:
Focus on Word-of-Mouth Marketing
Digital marketing techniques like SEO, content, videos, and so on are great for attracting attention. Certain design choices can even increase the percentage of the search volume that ends up converting. However, the impact of these strategies are miniscule compared to the power of world-of-mouth. If you want to attract and retain customers on the long run, you need to launch a plan to optimise word-of-mouth marketing. Word-of-mouth spreads among existing customers and across social media. Therefore, invest in social media content and incentivise existing customers to mention your brand to friend, family and colleagues. While a big marketing push can initially generate buzz for your brand, only word-of-mouth can retain this buzz. Your site can only grow when customers keep talking about your brand.
Choose a Growth-Friendly C.M.S Platform
Obviously, more functionality and design elements will have to be added to your ecommerce website once it starts growing. More customers mean adding more products, content, improving customer service, and so on. Making these modifications will require a highly user-friendly CMS platform that is pro-growth for websites. It should be noted that it’s easier to modify or develop growing sites on some CMS platforms than others. Therefore, when you launch your site, choose the CMS carefully. Do you research and find out which CMS supports growing sites the best. It’s highly recommended to seek professional assistance from skilled coders, like Magento developers Sydney, once you have chosen your CMS.
Don’t Blindly Increase the Number of Servers
Growing a website is not determined by how many servers are present, so don’t add servers hoping to attract more traffic. While server capacity, bandwidth, and such other factors are important for site growth, that’s only a part of the larger picture. Adding more servers is important for making sure the site loads fast. However, there are many other factors to consider as well. The site may load fast, but what about other end-user operations like loading the shopping cart, finalising a payment, or submitting a customer service request? The speed of these operations will not depend on the number of servers present. Therefore, instead of obsessing over the server number alone, consider the whole picture for improving traffic and increasing the number of customers.
Use More Database Servers
Also, if you do want to add more servers, rent or buy database servers, not capacity servers. As the site grows, the challenge will be to manage the sheer amount of data, which will require database servers. Therefore, make sure you are adding the right type of servers as the site grows.
Last but not lease, focus on the performance of the website. Most e-commerce site owners make the mistake of improving the aesthetics of the website when they should be investing in better performance. Even if your site is ugly, customers will keep coming back if it’s fast and convenient.