Anyhow, if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO.
SEO classically stands for Search Engine Optimization, this is where you establish your web pages and device certain methods to help you rank as high as possible on search engine result pages (SERPs). The higher your web pages can rank on Google/Bing/Yahoo/etc.
Website’s Structure should be clear, intuitive and up-to-date.
The way you arrange website design and its navigation is crucial for both SEO and your visitors. Google go through a link structure to find and index pages. If your website is well design, all the pages and subpages will be easily found and indexed by search engine crawlers. Additionally, a natural route will work for your guests as it will enable them to discover what they sought at all measure of time conceivable. 3 ticks standard says that any data on a site ought to be accessible for a client inside close to three ticks. This is the way you should design it.
Website pages in your domain may be optimized for many different keywords. This is the one of the best way is to focus only on one keyword phrase and to include it directly in the URL address. Always Use hyphens (-) instead of underscores (_) in URLs. And also choose a static URL address instead of a dynamic one.
Title-tag, meta-description and ALT-attribute
Your website title tag describes what your domain is all about. It is the short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers (see examples below). It should be short, catchy and original enough to attract the attention of those people who are your targeted audience. Exactly, it means that you should speak their language and present your website in a way that would be attractive to them. And description also should be short and clear within 160 characters. Always use alt attributes in your web page it will help you to crawl your images in your Google.
Don’t forget to include a location in your keywords.
It will helps optimize your website and your business for both local searches and local clients. For instance, if you offer SEO services and you’re based Noida, it’s good to you let your potential customers know and put keyword such an obvious keyword phrase like: “SEO Company in Greater Noida”.
Optimize all images with proper keywords.
Do not forget to use keyword phrases not only throughout the website’s content, but also in the image description. This is the best way to use words such as: “image”, “photo”, “picture” along with your picked keyword while describing an image with an ALT attribute.