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Search Trends benefit Short URL Advertisers

Shortened URLS optimized for mobile users bring significant traffic to the brick-and-mortar store
  • ​Google captures 95% of the mobile search engine market in the U.S. (Statista)​
  • Roughly a third of all mobile Google searches are related to location. (Blue Corona)​
  • 50% of “near me” Google searches done via mobile result in a store visit. (SEO Expert Brad)​
  • 42% of mobile-driven brand interactions involve Google search. (Blue Corona)
  • Mobile users’ interest in places that are currently open has tripled since 2015. (Blue Corona)
Shortened URLS make specific, relevant, advertising content easier for search engines to find
  • Between 16% and 20% of Google searches are new—they’ve never been searched before. (Internet Live Stats)​
  • The volume of Google searches grows by roughly 10% every year. (Internet Live Stats)​
  • 90% of searches made on desktops are done via Google. (Statista)​
  • 35% of product searches start on Google. (eMarketer)​
  • 34% of “near me” searches done via desktop and tablets result in store visits. (HubSpot)​
  • The average Google search session lasts just under a minute. (Moz)
  • Organic Google results with 3-4 words in the title drive higher CTRs than results with 1-2 words. (Smart Insights)​
  • Google has indexed hundreds of billions of web pages… approximately 100,000,000 GB large. (Google)​
  • Google search queries by length (Rand Fishkin):​
  •  1 word: 21.71% / 2 words: 23.98% / 3 words: 19.60% / 4 words: 13.89% / 5 words: 8.70% / 6+ words: 12.12%​
  • Roughly 8% of Google search queries are questions. (Moz)​



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