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WordPress Site Search and How to Improve Default Search Algorithm


Site search is a vital aspect of your WordPress site as it helps your audience to find the relevant content they are looking for. Whether you are using WordPress for blogging, e-Commerce, or any other purpose enhancing in-site search ability helps you to increase usability at users’ end.


 

You can easily increase users’ time spent on website only if you have a good site search. Though you may be a startup, to improve your WordPress site search will be helpful in your coming future too.

Over the past years, the built-in search functionality of WordPress core has come a long way. However, when you start growing in terms of products or web traffic, complex site will definitely dissatisfy your audience. But you don’t need to worry about it all as there are many ways to improve WordPress site search, fortunately.


 

In this article, I’ll take you through different approaches that you can consider to enhance the default WordPress Search function. Let’s get started below:-


 

Empowering Site Search

If you run a blog site on WordPress, you must be dealing with an abundance of content. That means you should opt for an improved search algorithm for your site search. You can understand an algorithm better in terms of a process that is helpful in locating a specific piece of information depending upon set parameters.

To empower site search on WordPress, you can add a Google search bar that inherits the fundamentals of Google search technology. Here, you will get the following:-

  • Auto-complete, Synonyms, Promotions, and Refinements

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You can also adjust the color scheme and size of your search bar to stay aesthetic for your site. For more information regarding its implementation, you can consider taking Wordpress CMS development services.


 

Faceted Search Implementation

Faceted Search or Faceted navigation on your WordPress site refers to a mode of accessing data of your site based on a specific category from a huge database. It comes handy for those merchants who are dealing with large catalogs of heavily-categorized content pieces on their WordPress site.


 

One of the obvious examples is an e-Commerce site. However, any kind of website containing a plethora of categories falls under Faceted search requirements.


 

The best plugins to implement Faceted search on your WordPress site includes Search & Filter, Scifi Facets, FacetWP, and WP Advanced Search. These names are just examples from my personal research. You can always look for the one that complements your needs.

No matter which method you choose to improve WordPress site search. But it is quite important to track your searches. This will take place at the back-end of your WordPress site. With the help of Google Analytics, you can easily track your visitors and know how they are utilizing search on your WordPress site.


 

Such tracking helps you to analyze the UX in context with your in-site search and further, provides you insights into the type of site facility they are looking for on your WordPress Site. So, this way you can improve accordingly with the most effective method.


 

For instance, you can adjust the tracking parameters of the audience on how it is searching after you have refined the category choices for them.


 

NOTE- To use Google Analytic and complete the whole procedure, you need to create a Google Analytic account first.


 

To WRAP IT UP

Search is a crucial tool for almost every website and so do for your WordPress blog. Thus, you should always be keen on improving the in-built WordPress search for more and more enhanced UX.


 


 



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Compelling Ways to Sell Effectively on Your WordPress Powered Shop


WordPress is a well-renowned and powerful CMS that is well adept to support your eCommerce activities. From versatile apps to plugins, it offers all to cater your business needs.

However, there is always a constant need to look for different compelling ways to sell effectively. To ease down your quest for the same, I have curated a list of different ways that can be helpful in the same.

Let’s get started!

  • Seamless integration of WooCommerce

WooCommerce, a powerful eCommerce plugin, is a perfect choice to make while aiming for online trade on your WordPress powered website.

For its accurate and efficient integration, you can opt for proficient WordPress web development services providers who can help you with the process in a professional manner.

It gives you complete freedom and control to sell anything online. Some of the core features: Free of cost, safe & secure eCommerce platform, popularity, reliable customer support, extremely customizable, popular payment gateways integrations (stripe, PayPal Pro, Braintree etc.) ultimate shipping options, and more.

  • Focus on product’s representation

‘Products’ are the sole of every online retail activity. Everything we do online like setting up a website, optimizing it or making it SEO ready or marketing campaigns etc., all those are simply for making sales of products.

So, we need to take baby steps while achieving the bigger goals. What if everything is great with our website, for instance, we have outstanding marketing strategies and gaining huge web traffic but product representation is not complimenting the same, let’s say unclear product pictures etc., then our visitors shall definitely go away in no time.

Some of the best practices for compelling product’s representation includes balanced text and visuals, 360-degree view of product, context product photos/videos, in-store availability, customer reviews/star ratings, high-quality product images etc.

  • Powerful blog Section

WordPress is the best selling CMS initially developed for bloggers only. It helps you to curate and present impressive and indulging content with complete ease.

Today’s individuals appreciate the power of content and continuously look for informative and relevant content over internet. So, opting for a blog section where you can post articles and blogs that are relevant to your business niche can be of great use.

  • SEO strategy

SEO refers to search engine optimization strategies that we practice to gain high search engine ranking. Ever-increasing dependency of today’s user is throwing a great challenge for retailers to rank on some powerful search engines like ‘Google’ or ‘Bing’.

Some of the powerful SEO strategies are- increasing page load speed, using optimized images in WordPress, opting for long-tail keywords, using SSL/HTTPS, utilizing SEO-friendly URL structure, opt for internal linking etc.

Social media platforms like Facebook and Instagram are tremendously being shifted from sole communication channels to digital selling platforms.

Adding appropriate social sharing buttons, using social media reviews under products, sharing right content on social platforms, gaining more and more followers, robust interaction are some of the ideal practices of having a practical and realistic social media presence.

In conclusion

All the above-mentioned ways are adequate enough to make effective selling on Wordpress powered shop and are being followe



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