Site search is a vital aspect of your WordPress site as it helps your audience to find the relevant content they are looking for. Whether you are using WordPress for blogging, e-Commerce, or any other purpose enhancing in-site search ability helps you to increase usability at users’ end.
You can easily increase users’ time spent on website only if you have a good site search. Though you may be a startup, to improve your WordPress site search will be helpful in your coming future too.
Over the past years, the built-in search functionality of WordPress core has come a long way. However, when you start growing in terms of products or web traffic, complex site will definitely dissatisfy your audience. But you don’t need to worry about it all as there are many ways to improve WordPress site search, fortunately.
In this article, I’ll take you through different approaches that you can consider to enhance the default WordPress Search function. Let’s get started below:-
Empowering Site Search
If you run a blog site on WordPress, you must be dealing with an abundance of content. That means you should opt for an improved search algorithm for your site search. You can understand an algorithm better in terms of a process that is helpful in locating a specific piece of information depending upon set parameters.
To empower site search on WordPress, you can add a Google search bar that inherits the fundamentals of Google search technology. Here, you will get the following:-
Auto-complete, Synonyms, Promotions, and Refinements
You can also adjust the color scheme and size of your search bar to stay aesthetic for your site. For more information regarding its implementation, you can consider taking Wordpress CMS development services.
Faceted Search Implementation
Faceted Search or Faceted navigation on your WordPress site refers to a mode of accessing data of your site based on a specific category from a huge database. It comes handy for those merchants who are dealing with large catalogs of heavily-categorized content pieces on their WordPress site.
One of the obvious examples is an e-Commerce site. However, any kind of website containing a plethora of categories falls under Faceted search requirements.
The best plugins to implement Faceted search on your WordPress site includes Search & Filter, Scifi Facets, FacetWP, and WP Advanced Search. These names are just examples from my personal research. You can always look for the one that complements your needs.
No matter which method you choose to improve WordPress site search. But it is quite important to track your searches. This will take place at the back-end of your WordPress site. With the help of Google Analytics, you can easily track your visitors and know how they are utilizing search on your WordPress site.
Such tracking helps you to analyze the UX in context with your in-site search and further, provides you insights into the type of site facility they are looking for on your WordPress Site. So, this way you can improve accordingly with the most effective method.
For instance, you can adjust the tracking parameters of the audience on how it is searching after you have refined the category choices for them.
NOTE- To use Google Analytic and complete the whole procedure, you need to create a Google Analytic account first.
To WRAP IT UP
Search is a crucial tool for almost every website and so do for your WordPress blog. Thus, you should always be keen on improving the in-built WordPress search for more and more enhanced UX.