Where the time actually goes
Ask a team what takes their week and they describe the work. Watch the week and it is mostly transfer: an email re-entered into a CRM, a spreadsheet exported and re-uploaded, a status checked because there is no way to be told. Each of those is small, and none of them is anyone's job.
We map that path first, with the people who walk it, and automate the parts that are stable. The parts that change every month stay manual on purpose.