Technical SEO

The technical foundation search visibility depends on.

Technical SEO is not a growth trick. It is making sure a search engine can reach your pages, understand what they are, and render them fast enough for it to count — which is the part engineering actually controls.

What we do not sell

Rankings, positions or traffic guarantees. Anyone promising those is either guessing or describing something you should not want your domain attached to.

Architecture and crawlability

A search engine has a finite budget for your site, and it is spent on whatever it finds — including infinite filter combinations, session parameters, paginated loops and a staging subdomain somebody left open.

We map what is actually crawled and indexed against what should be, then close the gap: internal linking that reaches every page worth reaching, canonicals that agree with the URLs you serve, robots and sitemap directives that say the same thing as each other, and faceting that does not multiply.

Performance, as real users experience it

Core Web Vitals are measured in the field, not in a lab. We work from real-user data — largest contentful paint, interaction latency, layout stability — and fix the causes: render-blocking work, unbudgeted images and fonts, and JavaScript doing work the server should have done before it shipped.

The budget then goes into the build so the result holds. A one-off optimisation regresses within about two releases, and everybody involved knows it.

Structured data and what a crawler receives

Structured data tells a search engine what a page is. We emit valid schema for what the page genuinely is — organisation, website, service, breadcrumbs — and nothing it is not. Invented FAQs, reviews nobody left and aggregate ratings assembled from thin air are a penalty waiting to be applied.

We also verify what a crawler actually receives, because a page that only assembles itself in the browser is a page you are asking a machine to guess at.

What the work covers

  • Crawl & index audit
  • Site architecture & internal linking
  • Canonical & redirect integrity
  • XML sitemap & robots directives
  • Core Web Vitals from field data
  • Server rendering review
  • Valid structured data
  • Content parity across migrations
Our position

What we will not claim

Search is not deterministic, and pretending otherwise is how agencies get hired and then fired.

  • No ranking guarantees

    Nobody controls the algorithm. We control what your site presents to it, and that is what we are accountable for.

  • No keyword stuffing

    Writing for a crawler produces pages people leave, and leaving is measured too.

  • No purchased or networked links

    We do not buy links or place them in networks. The risk lands on your domain and it stays there.

Related

Not being found, or not being crawled?

Those are different problems with different fixes. Send us the domain and we will tell you which one you have.

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